Awarded 2017 Paragon Award for Best New Business Venture

On April 1st, 2017, we were incredibly excited and honoured to receive the Regina Chamber of Commerce 2017 Paragon Award for Best New Business Venture, for our Rosie the Flower Truck. Thank you all so much for supporting our little Flower truck that could and for letting us do what we love each day. To learn more about Rosie the Flower Truck, click here

Congratulations to all the finalists! For a complete list of the Paragon Award winners, click here.

First Mobile Flower Truck Launches in Regina

First Mobile Flower Truck Launches in Regina

July 1, 2015 (Regina) - The Wascana Flower Shoppe is launching Saskatchewan’s only mobile flower truck.

A refurbished Grumman truck, Rosie is a fully functional rolling flower boutique with her own personality, spreading flower power throughout the city at numerous events, festivals, and corporate functions. Her first public appearance will be in Wascana Centre on Canada Day.

“We are so excited to introduce Rosie,” exclaimed Petra Janssen, owner of Wascana Flower Shoppe, “she is a dream come true and a delightful way for Wascana Flower Shoppe to engage with our vibrant community.”

Throughout the summer months, Rosie will be at the Regina Farmers’ Market, Regina Folk Festival, Queen City Marathon, and many other locations including downtown and Wascana Centre. Tanya Anderson, Creative Director of Wascana Flower Shoppe, explains “We want Rosie to be an enthralling place where customers are always surprised by what we are offering.”

To learn more about Rosie, visit 

Media Contact:
Lisa Avery
Front End Manager
Wascana Flower Shoppe
(306) 522-5243 Cell: (306) 541-1304 

Beneva Florist of the Month - January 2015

The New Year is in full swing and many of us are wondering what we can do differently this year. Inspired by this thought, the Beneva Solution’s team has chosen this month’s Featured Florist, Petra Janssen of Wascana Flower Shoppe. She was chosen by our team because her branding efforts extend much farther than just a consistent logo.

Here is a brief Q & A between our SCOOP director, Shelby Isaacson and Wascana Flower Shoppe’s, Petra Janssen.

Question #1: Can you tell us a bit about the history of your shop and why are you focusing on building your brand now?

Wascana Flower Shoppe opened its doors in March 1981, in a small strip mall location. I was 21, young and naïve, and not afraid of hard work. I started by myself with just one part-time helper.

I believe my passion for the industry has brought me to where I am today. Now, I have a staff of 26 full and part-time employees, and my stand –alone flower shoppe is 5,000 square feet of space including a drive-thru service.

Our front room cooler features 40 floral designs ready for cash and carry purchases. We host events prior to the holidays to draw consumers into the store. Our wedding, event, and graduation work is posted weekly on our websites and blogs.

We have lost three major flower shops in the past calendar year. We wanted to keep consumer confidence in our industry, so in response, we have stepped up our marketing and image to communicate that we want consumers to continue using local flower shops. When they think of flowers, we wanted our logo and name “Wascana Flower Shoppe” to pop into their heads. Our delivery fleet of PT Cruisers are branded in a bright yellow and are on the road every day, also serving as portable billboards. Customers call and specifically request our yellow cars to deliver the flowers they order. Our number one priority is to keep driving people to continue using local flower shops.

Question #2: Why did you choose to invest in a customized website?

When we launched our new website, we wanted an actual realistic portrait of our shop – providing our customers the same exciting experience they would get from us online as they would if they were in the store. It is our primary marketing tool.

The website focuses on our own designs. We prominently feature our award-winning bridal and event work on the website. We include features on our unique gift, décor, and other various products we have in the store as well. We also give consumers some opportunities to become more educated about flower types, plant care, and the different meanings of flowers.

Question #3: How do you use social media to brand your business? Which social media site is the most valuable to you and why?

Social media is our next focus point in marketing. We use facebook, Instagram and Twitter as our social media platforms. We promote our events, classes and weekly specials via our daily posts. We also post the links to our blog entries on social media. People follow our social media posts so closely, the likes and engagement from our followers is outstanding. We will post an image of a random arrangement and people will instantly comment and send the image to their partner. Before you know it, that partner is in the store buying the arrangement.

This Christmas, we also made and posted an in-store video through the sales room as well as the design room. People were amazed as to what other items our store carried beyond just flower arrangements. Social media is a vital piece of our marketing tool kit for raising customer awareness, communicating in an engaging way with our customers, and maintaining our brand identity of being local, friendly, accessible as well as professional.

Question #4: What inspired you to open a drive-thru service?

We are always looking for that new remarkable service or product that can set ourselves apart from the competition and to entice new customers into the store. The drive-thru was a dream of mine. Here in Saskatchewan, our extreme weather conditions dictate whether you get out of your car or just head home. The drive-thru eliminates you having to make that choice. During graduation times, the limos pull up one after the other to pick up the corsages! Friday specials through the drive-thru often block traffic. Men love the convenience of the drive-thru.

Question #5: What advice do you have for shops looking to re-brand themselves?

Take the time to understand your market, your customers, and most importantly, the type of personality you want your business to have and how that personality presents itself within the community you operate in. Focus on what you do best! Listen to what your customers are asking you for.

Our industry is losing ground and those of us that believe in it need to bring it back to life! I love what we do and we need to portray that to the consumer. Be passionate about our products and show our customers what we really are about – dance on tables and celebrate flowers!

(Images by Nicole Gerhardt Photography)

Wascana Flower Shoppe Has Been a Family Affair

  Wascana Flower Shoppe is staffed by family. Shown here are Petra Janssen (left),   Tanya Anderson (Janssen Class of 2000)  , Laurissa Janssen, Erika Wefel and Ewald Janssen.     Picture Courtesy Don Healy – Regina Leader Post

Wascana Flower Shoppe is staffed by family. Shown here are Petra Janssen (left), Tanya Anderson (Janssen Class of 2000), Laurissa Janssen, Erika Wefel and Ewald Janssen.

Picture Courtesy Don Healy – Regina Leader Post


It’s all in the family and Petra Janssen wouldn’t have it any other way. 

Janssen started Wascana Flower Shoppe 30 years ago as a keen 21-year-old entrepreneur. At the time, her family didn’t share her passion for the business. Over time, they all got hooked. 

Today, the popular Regina flower shop employs three generations of Janssen’s family. And come July, a fourth generation is expected to make a daily appearance. 

It’s such a unique situation, because we’re all here, Janssen said with a smile. 

What more could you want? I work with flowers every day. I work with my daughter, my mother, my daughter-in-law and my husband. And I will have my grandchild here, she beamed. 

If I had to write a fairy-tale book, that is what would be in it, Janssen insisted. 

I started the flower shop because my parents had a greenhouse operation. And they were growing cut flowers at that time, and they needed a retail outlet for their cut flowers, Janssen explained. 

It didn’t take long five or six years and my dad couldn’t supply the volume that we were doing. So he eventually stopped growing cut flowers. Energy costs, all those things, made it difficult to make it competitive. Her flower shop business grew from there. Each family member has their own unique role at Wascana Flower Shoppe, so they’re not competing with each other, Janssen explained. 

For example, her mother, Erika Wefel, loves arranging flowers. At first, she helped out at the flower shop only when she wasn’t busy running Wascana Greenhouse with her husband. 

When they sold the greenhouse business and retired about three years ago, Wefel decided to pursue her second passion, and she’s been coming to work at her daughter’s flower shop ever since. 

She comes in every day, Janssen pointed out. She’s going to be 79 years old this year, but she comes in from 9 a.m. to 1 p.m.. And when we’re busy, she just stays. She just loves it here. 

Janssen’s daughter, Tanya Anderson, has grown up in the flower shop. She’s been a regular there since she was six days old her first day out of the hospital. 

So she came right from the beginning, Janssen said. 

It’s different, she insisted. When you have your own business and you have staff, you can stop if the baby’s crying and hold it. 

Not only that. At that time, there were only five staff members. Tanya had five moms, ’cause if I couldn’t hold her, someone else could, Janssen pointed out. 

Even as a pre-schooler, Tanya was determined to pitch in and help at her mom’s flower shop. 

When she was three, one day she pulled up the step ladder, got herself a vase, went into the bucket, got herself the foam, put the foam in the vase and started arranging flowers, Janssen said. 

At that point in time I realized I’d better send her to daycare or she won’t know how to play. She’ll think all there is in life is arranging flowers. 

Did we know that Tanya would come back to the store? Her whole life we knew that. 

Anderson went to boarding school, at Athol Murray College of Notre Dame in Wilcox, then to university, where she got a degree in mind sciences, specializing in Alzheimer’s research. 

But she already knew when she left Notre Dame that she wanted to work at the flower shop, Janssen said. 

But not wanting her daughter to regret the decision down the road and feel she’d missed out on things, Janssen insisted she go to university and explore other interests. 

But by about the age of 22, Anderson was back at her mom’s flower shop. And she appears wellrooted there. 

Now expecting her first child, 28-year-old Anderson will be bringing her baby to work with her just like her mom did with her. 

Anderson is currently Wascana Flower Shoppe’s head designer. She’s amazing! her proud mother said. Janssen’s 25-year-old daughter-in-law, Laurissa Janssen, is the techie in the group, handling the business’s website, Facebook and Twitter. She’s also a wedding designer. 

She is going to take over when Tanya can’t reach the bouquets anymore, Janssen said. 

My poor son has lost another woman to this business, she laughed. 

When he’s not farming, Janssen’s husband, Ewald Janssen, works in the flower shop’s office. He does the accounting, Janssen said, admitting he doesn’t love it as much as we do. 

Even her son and son-in-law who both have full-time jobs help out at the flower shop if needed, such as making deliveries. You don’t get that very often, Janssen said. Janssen admitted that, although unfair, she expects much more from family members than regular staff. For Mother’s Day, for example, she would expect them to work right by her side for 12 to 14 hours a day. 

We work together for a common goal, she said. 

As she awaits the July arrival of her first grandchild, Janssen, a self-proclaimed workaholic admitted: I thought I was going to be the world’s worst grandma because I have no time. 

But to have the opportunity that the baby will be here, I think I will be the best grandma. I could not ask for a better gift than to have my grandchild here, Janssen said. 

Working with family, admittedly, isn’t for everyone. But for Janssen it’s the perfect work environment. 

Picture at Right: Wascana Flower Shoppe is staffed by family. Shown here are Petra Janssen (left), Tanya Anderson (Janssen Class of 2000), Laurissa Janssen, Erika Wefel and Ewald Janssen. Picture Courtesy Don Healy – Regina Leader Post

Class Notes:
Tanya was a four year Hound that was active in all aspects of the Notre Dame community during her time here. She participated in soccer, basketball and rugby and was active in all aspect of student leadership.
Tanya is very generous with her time and gifts and Notre Dame is honoured that her hands & her special touch is involved in all of our needs from Wascana Flower Shop. Notre Dame is incredibly proud that one of our own Hounds chooses and arranges all of the flowers that we purchase for our special events.